Overview

Job description

We are looking for a growth hacker and digital marketing guru to help us achieve traction and grow our user base.

Responsibilities

– Attract users and helps us retain them
– Define and lead our marketing strategy across different marketing channels, including social media, SEM, SEO, content marketing, display marketing, affiliate marketing, PR, emails, blog, advocacy programs, and events
– Define KPIs to focus on, track and improve KPIs
– Continuously A/B test different ideas
– Measure and report performance of marketing campaigns and asses against objectives
– Assist in sourcing and securing strategic partnerships
– Recommend and integrate all the tools necessary to achieve growth objectives

Skills and Requirements

– Experienced growth hacker with a proven record of user acquisition and conversion optimization
– Solid knowledge of online marketing tools and best practices
– Experience in executing digital marketing campaigns and managing marketing budgets
– Hands on experience with SEO, SEM, SMM and Google Analytics
– Data-driven and analytical
– Startup hustle mindset
– Arabic speaker

Desirable Skills

– Affinity with the wellness, fitness, and mindfulness space desirable
– Experience working within the technology industry/start-up environment is highly desirable
– Basic knowledge of WordPress

About ShalaOnline

ShalaOnline is the first yoga and meditation streaming platform that caters local content to the MENA region.