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Head of Product – Digital Marketing

About the Company

AstroLabs

AstroLabs Academy delivers workshops, classes and training programs in the digital and tech fields in the MENA region with a focus on the UAE and Saudi Arabia. AstroLabs Academy’s curriculum is designed to deliver actionable learning to startup founders as well as corporate managers on the most relevant topics in digital business. We focus on real-world practical knowledge, no fluff! AstroLabs is a KHDA certified training institute, with a mission to bridge the digital knowledge gap in digital marketing, analytics, programming, coding, UX/UI and startup development.

City

Dubai

Job Type

Full Time

Start Date

Immediately

Overview

We are looking for a Head of Product to join our Academy leading one of our core product lines: Digital Marketing.

For more information about working at AstroLabs please check: www.astrolabs.com/join-us/

Job requirements

Product Ownership

  • Work closely with Senior Leadership to set and align the strategy for our Digital Marketing line of business, develop and implement the roadmap and execute on the strategy
  • Take the lead on development of new classes and new content ensuring every new product delivers high impact, highly practical and in-depth learning outcomes based on market needs
  • Drive a robust cycle of continuous improvement with existing classes and ensure content is updated, format and delivery guidelines
  • Develop a portfolio of courses and programs in different formats (in-person, online-live, self paced and hybrid). Expand offering to include on-the-job training, continuous learning and a peer-to-peer mentoring program
  • Set and execute the yearly calendar of the Digital Marketing practice in-line with revenue requirements and portfolio-mix KPIs
  • Design and implement replicable processes across functions to enable the next phase of scaling
  • Prepare training collateral (such as pre-reading material, module summaries, presentations, exercises, quizzes, etc.)
  • Plan and oversee entire learning journey from pre-class, in-class experience, online material (through our LMS – Learning Management System), and post-class follow up
  • Ensure engaging, relevant and practical content is delivered across our public, free forums
  • Continuously iterate and develop new course material based on participant feedback and best practices

Trainer Management

  • Capacity planning, identifying future instructor demand and take proactive steps to find the best Trainer talent for our courses
  • Identify, recruit and onboard world-class high caliber instructors with practical expertise and a passion for spreading knowledge
  • Develop and execute training plan for existing and new instructors
  • Constant audit (in person, recording), feedback and coaching to ensure excellence in delivery and content expertise
  • Ensure that all instructors engage participants/client with a delivery style that is clear, dynamic, consistently practical and relevant

Sales and Business Development Support

  • Weekly and monthly pipeline review with sales team to stay on top of market demand/feedback and devise corrective/supportive actions including coaching on value pitching/product positioning, educational webinars/meetups to drive conversion, etc..
  • Work closely with Marketing team for maximum optimization of campaigns, messaging, targeting across product lines
  • Build a network of corporate partners through course participants
  • Identify and participate in corporate business development initiatives to identify large scale opportunities for Digital Marketing upskilling programs

Alumni and Community Development

  • Accountable to deliver an unrivalled Alumni experience, through:
    • Sharing relevant resources, organizing high value-add events and other opportunities
    • Identifying and engaging experts in the Digital Marketing community as guest speakers and trainers
    • Delivering a constant flow of high value webinars/meetups with new instructors

Role Requirements
This role is for you only if:

  • You are a real practitioner with more than 7 years of track record applying and developing your digital marketing skills across platforms and industries, you love the topic and want to continue to learn more yourself
  • You have a typical “T” profile where you can switch from setting high-level strategy then dive deep into detail where required on certain aspects of digital marketing. This is *not* a role for people who can only operate at a high-level, we need both breadth and depth of expertise
  • You are passionate about teaching and supporting people’s careers and personal growth
  • You are well-spoken and are very comfortable in front of large groups and senior executives
  • You are a supportive manager and a diligent process owner with impeccable attention to detail and optimization focus
  • You have a high bar and big ambitions for yourself and for the work you do
  • You take personal accountability for delivering excellence yourself and through others